:Nutella ( / n u t ɛ l ə / ; Italian pronunciation: [nutˈɛlla] ) is a brand of sweetened hazelnut cocoa spread . [1] [2] [3] Nutella is manufactured by the Italian company Ferrero and was first introduced in 1965, although its first iteration dates to 1963. Get Best Nutella Package For Free Pietro Ferrero owned a bakery in Alba , an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300 kilograms (660 lb) batch of Pasta Gianduja . Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema. [5] Get Best Nutella Package For Free In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains wi